Who We Are
Who We Are
Who We Are


Shanice Hoo Mills
Shanice Hoo Mills
Shanice Hoo Mills
Shanice Hoo‑Mills is a cultural strategist and consultant helping brands build clarity, cultural relevance, and meaningful impact. With experience across global campaigns, community‑building, and narrative strategy, she supports founders and organisations to elevate their voice and presence.
Career highlights:
• Worked with brands including Vodafone, Citi, Coutts x VaynerMedia, and Tressly
• Featured by BBC, ITV, and The Evening Standard.
• Named one of the “9 Founders to Watch” by the UK Black Comms Network.
• Judge for M&M Global, PRMoment, Youth Entrepreneurs Alliance, and London Impact Awards.
Shanice Hoo‑Mills is a cultural strategist and consultant helping brands build clarity, cultural relevance, and meaningful impact. With experience across global campaigns, community‑building, and narrative strategy, she supports founders and organisations to elevate their voice and presence.
Career highlights:
• Worked with brands including Vodafone, Citi, Coutts x VaynerMedia, and Tressly
• Featured by BBC, ITV, and The Evening Standard.
• Named one of the “9 Founders to Watch” by the UK Black Comms Network.
• Judge for M&M Global, PRMoment, Youth Entrepreneurs Alliance, and London Impact Awards.
Our Philosophy
Our Philosophy
Our Philosophy
We’re not just here to build strategies. We’re here to build brands with depth — brands rooted in cultural intelligence, human insight, and intentional storytelling.
We create pathways for founders and organisations to influence culture, elevate narratives, and make
meaningful impact.
We’re not just here to build strategies. We’re here to build brands with depth — brands rooted in cultural intelligence, human insight, and intentional storytelling.
We create pathways for founders and organisations to influence culture, elevate narratives, and make
meaningful impact.


The Kallure Method
The Kallure Method
The Kallure Method
Position
Define your voice, purpose, and cultural place.
Presence
Build visibility through elevated storytelling and strategic clarity.
Power
Scale through community, campaigns, moments, & digital tools.