Brief: Tressly aimed to elevate its brand presence within the professional hair industry by leveraging high-impact media partnerships, securing exclusive features, and engaging in strategic gifting sponsorships.

Execution:

• Established a media partnership with Hairdresser Journal, a leading publication within the industry, ensuring access to key stakeholders and thought leaders.

• Secured exclusive editorial features with prominent publications, achieving an organic reach of over 6,000 monthly users.

• Developed a strategic gifting sponsorship initiative, partnering with renowned brands such as Wella to enhance brand credibility and visibility.

Outcome:

• Positioned Tressly as a trusted and recognised brand among industry professionals.

• Increased brand awareness and engagement through high-value media exposure.

• Strengthened relationships with leading industry brands and influencers, paving the way for future collaborations.