Summary:
Elevated a professional hair brand through media partnerships and strategic sponsorship.

Brief:
Increase Tressly’s presence and credibility within the professional hair industry.

Execution:
Secured Hairdresser Journal media partnership, exclusive editorial features, and strategic gifting sponsorships with brands like Wella.

Outcome:
Positioned Tressly as a trusted industry brand, increased awareness and engagement, and opened doors for future collaborations.