Brief:

Support the second annual Tress Gala by securing high-impact media partnerships, increasing brand visibility, and laying the foundation for future sponsorship opportunities.

Execution:

Secured a strategic media partnership with Hairdressers Journal, ensuring prime industry coverage.

Facilitated media partnerships and engaged in brand conversations to attract potential sponsors for 2025.

Negotiated media coverage terms, ensuring editorials were completed and successfully placed.

Outcome:

Strengthened the Tress Gala’s presence within the professional hair industry.

Amplified industry recognition through premium editorial placements.

Established a foundation for long-term sponsorships and media collaborations.